Project Overview
Web Design • Booking System Integration • SEO Strategy
September - December 2024
Elite Equestrian offered something special: trail rides through New Brunswick's stunning landscapes, equestrian lessons for all ages, and off-grid cabin stays for those looking to truly unplug. But all bookings were managed manually through Facebook Messenger—creating friction for both the business and potential guests.
Without a digital storefront, their incredible in-person experience wasn't reaching the audience it deserved. As they expanded to include off-grid accommodations, they needed a website that could handle multiple service offerings, streamline bookings, and position them for tourism growth.
We built a comprehensive website that tells their story across every offering—from seasonal trail rides (think fall foliage views and summer swims with horses) to lessons and cabin getaways. We integrated Lodgify for seamless booking and payment processing, set up automated confirmations and check-in instructions, and optimized each page with SEO strategy tailored to distinct audiences: equestrians, families seeking trail rides, and travelers craving off-grid escapes.
The result? A polished digital presence that removed booking friction, attracted attention from tourism organizations, and gave the owners their time back—no more managing reservations through DMs
Tools
Ready to Turn Your In-Person Magic into Online Momentum?
If you're running a tourism business, outdoor experience, or service-based company through manual bookings and social media messages, you're working too hard. We build websites that function as true digital storefronts—with integrated booking systems, automated communications, and targeted SEO that brings the right customers to your door.
You focus on delivering unforgettable experiences; we'll handle the rest.

