Project Overview

Visual Design Identity • Web Design • SEO

September - December 2024

When Nicole Smith came to us, she had outgrown her existing brand identity—it no longer reflected her values, business direction, or the level of professionalism she brings to her work. Her logo felt disconnected from her brand’s tone, and her online and branded stationery like representations and documents lacked the polished, professional and trustworthy energy that she brings to each project.

We partnered with Nicole on a visual design identity overhaul that aligns with her expertise and credibility. This started with a brand-new logo that speaks to her professionalism and confidence. From there, we developed cohesive stationery templates to elevate her client communications and redesigned her website, ensuring a seamless, modern, and user-friendly experience.

The result? A strategic, polished, and professional visual identity that not only reflects Nicole’s brand but also builds trust with her audience—setting the foundation for her continued success.

This project showed us that when your business grows, your brand should too.

Here’s how we brought Nicole’s identity up to speed.